What Specific Behaviors Should Change?

Turning Learning Intentions into Observable Performance

Every successful training initiative begins with a simple but powerful question:

What specific behaviors should change?

It sounds obvious, yet most training programs never define it clearly. Courses are built around topics—such as “communication skills,” “leadership,” and “customer service”—rather than behaviors, the visible, measurable actions that demonstrate learning has taken hold. Without behavioral clarity, organizations can’t measure progress or prove impact.

Behavior is where learning meets performance—the bridge between what people know and what they do on the job.

From Knowledge to Action

Too often, training stops at awareness. Learners leave understanding concepts but are unsure how to apply them. When you start with behavior, that gap disappears.

Defining the target behavior means describing exactly what success looks like in observable terms. It’s not “improve communication.” It’s:

Customer Service Representatives will use active listening techniques when handling complaints—paraphrasing the issue, validating the concern, and confirming resolution before closing the call.

This level of specificity turns abstract goals into actionable expectations. It provides managers with something to observe, coach, and reinforce—and it becomes the foundation for every step that follows, including measurement, outcomes, metrics, and evaluation.

Why Behaviors Matter

A well-defined behavior does three things:

  • Aligns training to job performance.

Learners understand exactly how success looks on the job, not just in theory.

  • Builds accountability.

Observable actions allow managers and peers to provide meaningful feedback and coaching.

  • Enables measurement.

Clear behaviors can be tracked through checklists, scorecards, or performance dashboards.

Without a behavioral definition, evaluation becomes a matter of guesswork. You can’t measure “better teamwork” or “stronger leadership” unless you’ve clarified what those look like in practice.

How to Define Specific Behaviors

In the Five Essential Questions Framework, defining behavior is the first—and most critical—step. Use these prompts to sharpen your focus:

  • What does success look like on the job?

  • Can this behavior be observed or measured?

  • Who performs it, and in what context?

  • Is it new, refined, or something that needs to stop?

  • What are the consequences of not changing it?

Then, express your answer as an action statement using observable verbs such as apply, perform, use, demonstrate, or analyze.

Examples:

  • Sales Managers will coach representatives weekly using the new feedback checklist.

  • Field Technicians will perform safety inspections before starting each job using the digital form.

  • Supervisors will recognize employees who follow the new escalation procedure during daily huddles.

These statements remove ambiguity and set the stage for objective evaluation.

The Tools That Make It Real

At Ethnopraxis, we use two practical tools to bring this to life:

  • The Behavioral Mapping Worksheet identifies who needs to change, what the gap being addressed is, and what success looks like.

  • The Learning Objective Builder — converts that behavior into a clear, measurable learning objective.

Together, they shift the design conversation from content coverage to performance change.

When Behavior Drives Business

Behavioral clarity doesn’t just improve training—it drives measurable results.

A healthcare client applied this question to their nurse handoff process. Instead of generic “communication training,” they defined the target behavior:

  • Nurses will use the standardized three-step handover checklist at every shift change.

  • Within two months, handover errors dropped significantly, and patient satisfaction increased. The success wasn’t about training; it was about defining, observing, and reinforcing the correct behavior.

The Bottom Line

When L&D professionals can clearly articulate what behavior should change, they transform from course creators into performance consultants. They move beyond “We trained them” to “Here’s what people are doing differently—and here’s the business result.”

Before your next program begins, pause and ask:

What will people do differently because of this training?

If you can describe it, you can measure it.

And if you can measure it, you can prove that learning works.

Diagnose First, Train Second: The Smarter Way to Solve Performance Problems

Diagnose first before you train

U.S. organizations spend over $100 billion each year on training—yet much of it fails to change what happens on the job.

Why? Because we often train first and diagnose later.

When performance slips, the instinctive response is to launch another course or workshop. A team misses a target—schedule more training. Productivity drops—roll out refresher modules. However, if the real issue isn’t a lack of knowledge or skill, additional training won’t be effective.

In many cases, the real culprits are unclear expectations, broken processes, or misaligned incentives—not a lack of capability. When that’s true, training becomes a distraction instead of a solution.

That’s why Ethnopraxis teaches teams to diagnose first and train second.

Diagnosing Before Designing

Before investing a single hour in design or delivery, effective Learning and Development (L&D) professionals pause to ask:

“What’s really driving this performance gap?”

At Ethnopraxis, we apply a diagnostic framework that helps teams pinpoint whether a problem stems from tools, systems, leadership, motivation, or clarity—not just skills.

This shift changes everything. Training becomes a strategic choice, not an automatic reaction.

Organizations save time, protect resources, and focus learning where it will truly move the needle.

When L&D teams build diagnostic analysis into their intake process, they gain something equally valuable: the confidence to say when training isn’t the answer. That’s when L&D stops being an order-taker and becomes a trusted performance asset.

A Quick Example

Imagine a customer service department where employees keep making errors when entering data into a new system.

Leadership’s first instinct? “Let’s schedule a full training program.”

However, after a brief investigation, the L&D team discovers that the issue isn’t a lack of skill; it’s the confusing screen layouts and unclear steps within the system itself. Instead of a week-long course, the team designs a simple job aid with screenshots and quick-reference tips.

Within days, accuracy improved significantly.

No training required—just the right solution to the right problem.

That’s the power of diagnosing first.

From Training to Impact

Diagnosing first protects resources—but it also strengthens credibility.

L&D teams that ask hard questions upfront deliver measurable improvement, not just activity.

Through our Five Essential Questions Framework, organizations take the next step: moving from diagnosis to design that drives measurable results.

By asking:

1.      What specific behavior should change?

2.      How will that change be measured?

3.      What outcome will it improve?

4.      What metric will prove success?

5.      When should results be evaluated?

…teams create a direct line of sight from training → behavior → business impact.

The future of learning isn’t about delivering more content—it’s about proving what works.

Organizations that diagnose first, design with intent, and evaluate over time build a culture of accountability and improvement. They show executives clear, data-backed evidence that learning drives performance.

Why It Matters

The Diagnose First, Train Second Model Helps Organizations:

·         Target root causes: Address the real barriers to performance instead of guessing.

·         Allocate resources wisely: Avoid unnecessary courses and lost productivity.

·         Strengthening credibility: Demonstrate strategic insight when recommending solutions.

·         Show measurable impact: Link training outcomes to performance metrics leaders care about.

Every hour and dollar spent on training competes with operational priorities. By diagnosing first, organizations ensure every investment directly improves productivity, quality, or customer satisfaction. This approach turns L&D from a cost center into a strategic performance engine—one that accelerates business goals, reduces wasted effort, and gives leaders confidence that learning drives measurable value.

In short, it’s not just smarter training, it’s smarter business.

L&D teams that employ a diagnostic discipline don’t just build training; they build trust.

Bring the Workshop to Your Organization

Ready to prove that training works?

The Five Essential Questions—From Design to Impact Workshop helps your team diagnose before they design, measure what matters, and demonstrate ROI executives can trust.

Each workshop includes:

·         A four-hour interactive session (virtual or in-person)

·         Ten weeks of follow-up consulting for real-world application

·         Access to Ethnopraxis diagnostic and evaluation templates

·         Ongoing support to build internal systems that prove learning drives performance

Stop guessing. Start proving. Transform L&D from a cost center into a strategic performance asset.

The Cost of Guesswork in Learning & Development

When Training Becomes the Default

Every year, organizations spend over $100 billion on training, yet most can’t prove it improves performance.

Sound familiar? A department requests a new course, leadership approves the budget, and the L&D team gets the brief: “Build the training.”

But no one has confirmed whether training is even the right solution.

The result?

  • Employees are stuck in sessions that don’t fix the problem.

  • Managers see no real change.

  • Executives wonder what they got for their investment.

The truth is simple: training only works when it solves the right problem.


Why Guesswork Costs So Much

When training starts without diagnosis, three things happen:

1.    Time and money disappear.

Teams create learning that doesn’t move results. If the real issue is a process gap or unclear expectations, training won’t help.

2.   Credibility takes a hit.

When leaders don’t see measurable improvement, L&D looks like a cost center instead of a performance partner.

3. Opportunities vanish.

Energy spent on the wrong solution delays the fixes that actually matter—better feedback, tools, or incentives.

Guesswork keeps everyone busy, but guesswork does not deliver results.


From Guesswork to Evidence

The Five Essential Questions Workshop from Ethnopraxis helps organizations break that cycle. It gives L&D teams and business leaders a shared way to decide when training is the correct answer—and when it isn’t.

You’ll learn how to:

  • Identify the real performance gap.

  • Decide whether learning will close the performance gap.

  • Design training that connects directly to measurable outcomes.

  • Track what actually changes on the job.

When L&D speaks the language of business—behavior, metrics, and results—training stops being a checkbox activity and becomes a competitive advantage.


The Five Essential Questions

Every successful program starts with these questions:

1.    What behavior should change?

Define the specific actions that drive success.

2.    How will we measure that change?

Choose metrics that matter—performance numbers, quality data, or customer results.

3.    What business outcome will this improve?

Link the behavior to something leadership already values.

4.    What evidence will prove success?

Plan evaluation from day one so you can show the impact later.

5.    When will we measure results?

Follow up at 30, 60, and 90 days to confirm that learning turned into action.

These questions sound simple, but they align L&D with business priorities—and prevent wasted effort.


Why This Approach Works

The framework draws on decades of proven practice in learning design and performance improvement.

Think of it as a practical blend of what the field already knows works:

  • Design with intention – Plan before you build.

  • Focus on behavior – Identify what people must do differently.

  • Create real learning experiences – Make training authentic and applied.

  • Measure what matters – Track transfer of training and impact, not just attendance.

  • Keep measuring – Evaluate over time, not once.

You don’t need to memorize the research—the workshop turns these best practices into tools you can use immediately.


What It Means for L&D Professionals

If you’re in Learning & Development, this framework gives you confidence and credibility.
You’ll be able to:

  • Diagnose problems instead of taking every request at face value.

  • Design learning that targets real behaviors.

  • Show data that proves results.

It turns L&D from “order-taker” to trusted advisor.


What It Means for Leaders and Managers

If you lead teams or oversee budgets, this approach helps you make better decisions.
You’ll see which challenges require learning and which need a process, system, or leadership fix.

And you’ll have a clear line of sight between training investment and business performance.

When managers reinforce new behaviors, evaluate progress, and talk about results, learning sticks—and performance grows.


Closing the Credibility Gap

The future of learning isn’t about more content. It’s about measurable impact.

Organizations that diagnose first, design with intent, and evaluate over time build a culture of accountability and improvement.

Through the Five Essential Questions Framework, L&D professionals and leaders share a common language for results. Training becomes less about hours and courses—and more about outcomes that matter.

Bring the Workshop to Your Organization

Stop guessing. Start proving.

The Five Essential Questions Workshop equips your team to diagnose before they design, measure what matters, and demonstrate business impact.

Each workshop includes:

A four-hour interactive workshop (virtual or in-person)

  • Ten weeks of follow-up consulting for real-world application.

  • Access to Ethnopraxis templates and tools.

  • Support to build internal systems that prove learning drives performance.