What’s in a name?
Much like the work we do, our name derives from combining Ethno, meaning people or cultural group with Praxis, meaning a practical application of theory. Customer experience, as practiced by EthnoPraxis, is a way for brands to empower their employees to live and breathe the company standards when interacting with their customers.
Our name and mission are based on the knowledge that companies too often invest huge sums of money into building their brand, logo, and marketing materials, but then expect hourly workers to be the face of the brand in daily interactions with customers. EthnoPraxis specializes in training the entire company culture to authentically convey the brand to each other and to the customer, thereby improving the overall performance of the company.
Our Strengths
Strategic Evaluation Expertise
We specialize in evaluating training effectiveness beyond traditional satisfaction and knowledge checks and measuring behavior change, performance improvement, and ROI. Using proven frameworks, such as Kirkpatrick, Phillips ROI, and LTEM, we help organizations prove the business value of their learning investments.
Performance-Driven Instructional Design
Our work is rooted in aligning training with actual job performance. We design learning that targets specific behaviors, reduces errors, improves productivity, and drives measurable outcomes—whether in onboarding, safety, leadership, or DEI.
Stakeholder Engagement & Consulting
We partner with cross-functional teams—from executive leadership to frontline managers—to identify gaps, define success, and drive alignment. Our strength lies in translating learning goals into a business language that decision-makers understand and support.
Data-Driven Decision Making
We use qualitative and quantitative methods to track training transfer over time. With deep expertise in SPSS, NVivo, and learning analytics, we transform evaluation data into strategic insights that inform performance improvement and policy.
Transforming L&D into a Strategic Asset
We can help organizations reposition L&D from a cost center to a performance engine. Our frameworks enable learning teams to align with business goals, demonstrate impact, and position learning as a driver of growth and innovation.
Multi-Sector Versatility
Our methods have delivered measurable success across sectors, including healthcare, government, higher education, and nonprofits, proving the power and flexibility of evidence-based learning strategies in diverse organizational contexts.
Employee Engagement Through Learning
We design training experiences that not only develop skills but also boost employee engagement and retention. By aligning learning with individual growth, role relevance, and recognition, we foster stronger connections between employees and organizational goals. Our approach includes:
· Personalized learning paths
· Manager-supported development plans
· Real-time feedback and recognition loops
· Integration of engagement metrics into evaluation
When employees see how training contributes to their success—and the organization’s—they are more motivated to apply what they learn, stay longer, and perform better.