Diagnose First, Train Second,

Measure What Matter

Start With The Right Decision

Before we design anything, we help organizations determine whether training is truly the right solution.

A lack of knowledge or skill does not cause many performance issues. They stem from:

  • Unclear performance expectations

  • Inefficient or broken processes

  • Misaligned incentives or consequences

  • Insufficient manager or environmental support

Launching training in these conditions rarely produces results—and often undermines L&D credibility.

That is why every engagement begins with a performance diagnosis. This diagnostic process:

  • Identifies the actual root causes of performance gaps

  • Distinguishes training needs from non-training solutions

  • Ensures learning investments are targeted where they can make a difference

Training is recommended only when evidence supports it.


When Training is the Right Solution

When a diagnosis confirms a proper knowledge or skill gap, Ethnopraxis designs performance-aligned learning solutions that focus on what people must do differently on the job.

Our instructional design approach emphasizes:

  • Clear, observable performance expectations

  • Learning aligned to real work conditions and decisions

  • Practice that mirrors job tasks, not abstractions

  • Feedback and reinforcement from managers and systems

  • Minimal but sufficient training—no unnecessary content

Instructional design is treated as a business solution, not a content exercise.


What We Design

Our instructional design services include:

  • Performance-aligned training design (in-person, virtual, blended)

  • End-to-end development, from analysis through evaluation

  • Scenario-based and simulation-driven learning

  • Microlearning and digital learning assets, including videos, toolkits, and job aids

  • Learning experience strategy, including reinforcement plans, manager toolkits, and transfer supports

All learning is designed using real job data, defined performance outcomes, and organizational goals.


The Five Essential Questions Guide Every Design

The Five Essential Questions Performance System guides every instructional design decision:

  1. What business outcome must improve?

  2. What behaviors must change on the job?

  3. What knowledge, skills, or tools enable those behaviors?

  4. What support and environment will reinforce the change?

  5. How will success and impact be measured?

These questions ensure learning remains aligned to performance requirements—not stakeholder assumptions or content preferences.


Evaluation Is Designed From the Start

Evaluation is not an afterthought at Ethnopraxis. It is embedded from day one and evolves throughout the learning lifecycle.

Our Dynamic Evaluation Model supports:

  • Measurement of behavior change (Performance)

  • Tracking of business outcomes (Impact)

  • ROI analysis is credible and appropriate

  • Continuous feedback to inform design improvements

Evaluation data is used to guide decisions, refine solutions, and demonstrate value—so organizations know what is working, what is not, and why.


What This Produces

Organizations that partner with Ethnopraxis experience:

  • Demonstrated behavior change tied to job performance

  • Reduced time-to-competency for critical roles

  • Clear evidence of learning transfer and impact

  • Stronger alignment between L&D and business strategy

  • Increased confidence and credibility for L&D leaders


Let’s Confirm Whether Training Is The Right Solution

If instructional design is part of the answer, we will design learning that performs.

If it is not, we will say so.

Primary Action:

Start with a Performance Diagnosis

No obligation. No generic solutions. Just clarity.


Start with a performance Diagnosis